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Getting Started as a Partner

This walks through becoming a reseller of Anava through Google Cloud Marketplace — the primary partner track — end to end, then briefly covers the managed-service (wholesale) path. See the sales model FAQ for how billing and discounts work on each.

Reselling Anava through Google Cloud Marketplace​

1. Apply to Anava​

Go to anava.ai/partners/apply and tell us about your business and the clients you're planning to bring on. You can check your application's status at any time at anava.ai/partners/apply/status.

2. Join Google Cloud Partner Network and get authorized in its Resale Subprogram​

If you're already a Google Cloud reseller, skip ahead. If you're new to Google Cloud, this is the step that makes reselling possible at all — Anava can't sell on your behalf without it. Google's guide for new resellers is support.google.com/channelservices/answer/10223784; the requirements are at docs.cloud.google.com/marketplace/docs/partners/resellers/resell. Anava walks you through Google's process.

3. Share your reseller billing account ID with Anava​

Once you're authorized, send us the ID of your reseller Cloud Billing account so we can send your reseller private offer plan to it.

4. Anava sends you a reseller private offer plan​

Anava sends you a multi-use reseller private offer plan carrying your tier's partner discount (see tiers and discounts).

5. Accept it once, in Partner Sales Console​

Accept the plan in Partner Sales Console. This is a one-time step — you don't accept a new plan per client.

6. For each client, set up a resold subaccount and create a private offer​

Set up a resold Cloud Billing subaccount for the client, then create a private offer at your own price (how to create private offers). The client accepts it on Google Cloud Marketplace, using a Google account with access to the billing subaccount you created for them, and activates Anava from the Marketplace order.

Before you invest time preparing terms for a client, register the opportunity in the partner console at anava.ai/partners — this tells Anava about the opportunity so deals aren't worked from two directions at once; see the sales model FAQ for what registering does and does not guarantee.

Running your managed service on Anava (wholesale)​

If you deliver your own monitoring service to clients who never deal with Google or Anava directly, apply for the managed-service track instead — see Managed Services for what's involved. This track is by application; managed service partners are onboarded individually. You buy Anava once through Google Cloud Marketplace on your own billing account, at a wholesale discount, and operate every client tenant from one partner console.

Support while you're onboarding​

If something isn't working, or you have a question along the way, reach us through Contact Anava. There is no dedicated partner support channel open yet — see Support for what's available today.

Terms may change; your signed partner terms govern.