Anava Partner Program
The partner program is in beta. Nothing in the program pages, the application, or the partner console is a binding commitment or a final commercial term. Terms may change; your signed partner terms govern. A Google Cloud Marketplace private offer you accept is a real purchase under the terms shown in Google Cloud.
The Anava partner program is for organizations that resell or manage Anava for their own clients. If you're an existing Anava customer looking for product documentation, see Getting Started instead — this section is for partners.
There's no fee to join, and no purchase minimums.
Two tracks
You can run one or both tracks across your client base.
Track 1: Resell Anava through Google Cloud Marketplace
This is the primary track. You resell Anava under your own Google Cloud reseller relationship. Each of your clients holds its own Marketplace entitlement, on a Cloud Billing subaccount you set up and manage — they never have a direct commercial relationship with Anava.
To resell, you need to be a Google Cloud reseller: a member of the Google Cloud Partner Network authorized in its Resale Subprogram. New to Google Cloud? Reselling requires joining the Partner Network and getting authorized in the Resale Subprogram — Anava walks you through Google's process.
How it works, end to end:
- Apply to Anava at anava.ai/partners/apply.
- Join Google Cloud Partner Network and get authorized in its Resale Subprogram. Google's guide for new resellers: support.google.com/channelservices/answer/10223784. Requirements: docs.cloud.google.com/marketplace/docs/partners/resellers/resell.
- Share your reseller billing account ID with Anava so Anava can allow it.
- Anava sends you a multi-use reseller private offer plan carrying your tier's partner discount.
- Accept it once, in Partner Sales Console.
- For each client, set up a resold Cloud Billing subaccount and create a private offer at your own price (how to create private offers). The client accepts it on Google Cloud Marketplace, using a Google account with access to the billing subaccount you created for them, and activates Anava from the Marketplace order.
How the money works. Google invoices you at your partner price (list less your partner discount) and pays Anava. You invoice your client on your own terms and at your own price — Anava never invoices you. Clients never see your discount. Your margin is your price to the client minus the partner price Google bills you.
Resold Marketplace purchases may qualify to draw down a client's Google Cloud commitment — confirm with your Google account team.
Clients you've brought on through your reseller billing account are listed in your partner console.
Track 2: Run your managed service on Anava
For service providers that deliver their own monitoring service to clients who never deal with Google or Anava directly. You buy Anava once through Google Cloud Marketplace, on your own billing account, at a wholesale discount. Each client gets its own isolated Anava tenant. You operate cameras for all your clients from one partner console, and bill your clients on your own paper, at your own price, from per-client usage reports.
Your signed partner agreement licenses you to provide your service to your clients and sets the data-processing terms — a Marketplace purchase alone does not.
Availability is by arrangement. We set up client tenants with each managed-service partner during onboarding. This track is by application; managed service partners are onboarded individually.
Anava Edge isn't a separate Marketplace listing — it's a plan on the Anava Vision listing.
Tiers and discounts
Every partner starts at Registered and can qualify up.
| Tier | Qualifies | Resell discount | Managed discount | Deal protection |
|---|---|---|---|---|
| Registered | Sign up; no history required | 20% | 25% | 90 days |
| Advanced | 250+ cameras under management OR $100,000 trailing-12-month bookings | 25% | 30% | 120 days |
| Strategic | 1,000+ cameras under management OR $500,000 trailing-12-month bookings | 30% | 35% | 180 days |
Registering a client opportunity before you quote it adds a flat +5 points to the resell discount, capped at 35% overall. Demo cameras are arranged with your partner manager. Co-marketing is available to Strategic partners.
Founding Partner: the first 25 approved partners get Strategic terms for 12 months from their approval date.
Terms may change; your signed partner terms govern.
Deal registration
Register a client opportunity before you quote it. Once Anava approves a registration, Anava routes that client's deals to you for your tier's protection window (90 / 120 / 180 days). Registering doesn't create an exclusive lock — Google Cloud Marketplace can't stop a client buying elsewhere — but it's how Anava avoids working the same deal from two directions.
Who this is for
Systems integrators, managed service providers, and similar operators who already serve clients that want AI-powered camera analytics, and who want to manage that relationship themselves rather than routing every client through Anava directly.
Organizations that compete directly with Anava's own product are not eligible. This is reviewed as part of every application.
What this program does not include yet
- Monthly statements, or any statement export or API.
- Any payout or commission structure beyond the tiers above.
See the sales model FAQ for the commercial detail behind each track.
Next step
Ready to apply, or want to see how the pilot works step by step? Continue to Getting Started.
Google Cloud, Google Cloud Marketplace, and Partner Sales Console are trademarks of Google LLC.